How AI assistants choose which companies to name
Short answers to the questions people ask about ChatGPT and other AI assistants: why they name some companies and not others, and how to check what they say about you. Each article uses our own data alongside published studies.

Why isn't my company showing up in ChatGPT?
44% of 3,145 B2B companies were named in none of three answers. What ChatGPT reads before it answers, and what to fix first.

How to check what ChatGPT says about your company
Ask buyer questions with no brand names, in a new chat, more than once and in several assistants. What to write down.

Why ChatGPT recommends you one day and not the next
The same question asked twice usually shares fewer than half of its cited sites. How to measure answers that change.